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Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead
HR and Recruiting

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

Shane Schick -
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How Chief People Officers can use PR for B2B success
Publicity and PR

How Chief People Officers can use PR for B2B success

Melanie Rembrandt -
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Seismic study shows only 29 per cent of B2B firms can measure influence of content assets on sales
Sales

Seismic study shows only 29 per cent of B2B firms can measure influence of content assets on sales

Shane Schick -
0
B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared
Sales

B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared

Shane Schick -
0
The link between an employee activism strategy, crisis response and business continuity
HR and Recruiting

The link between an employee activism strategy, crisis response and business continuity

Elizabeth Williams -
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CFOs, Before You Turn Down That PR Proposal…
Publicity and PR

CFOs, Before You Turn Down That PR Proposal…

Melanie Rembrandt -
0
Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal
Sales

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Shane Schick -
0
Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign
HR and Recruiting

Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

Shane Schick -
0
Mastercard makes a bigger investment in serving B2B markets like the auto sector with OpenText
Supply Chain & Procurement

Mastercard makes a bigger investment in serving B2B markets like the auto sector with OpenText

Shane Schick -
0
Pressboard Boost gives brands a way to amplify the social reach of earned media coverage
Publicity and PR

Pressboard Boost gives brands a way to amplify the social reach of earned media coverage

Shane Schick -
0
Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more
Leadership

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

Shane Schick -
0
How CTOs can use PR to start finding the quality job candidates they need
Publicity and PR

How CTOs can use PR to start finding the quality job candidates they need

Melanie Rembrandt -
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Accelerate the B2B sales cycle with better data: Here’s how
Sales

Accelerate the B2B sales cycle with better data: Here’s how

Jeff Kostermans -
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Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings
Artificial Intelligence

Testfire Labs CEO wants to prove AI can take the pointlessness and misery out of office meetings

Shane Schick -
0
Outreach data scientists put emojis in B2B e-mail subject lines to the test, and . . .
Sales

Outreach data scientists put emojis in B2B e-mail subject lines to the test, and . . .

Shane Schick -
0
Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows
Latest B2B News

Marketing comes third in departmental tech budget spending, DiscoverOrg survey shows

Shane Schick -
0
Communications secrets chief digital offers can use to exceed expectations now
Publicity and PR

Communications secrets chief digital offers can use to exceed expectations now

Melanie Rembrandt -
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7 Tiny things that could transform HR, with marketing’s help
HR and Recruiting

7 Tiny things that could transform HR, with marketing’s help

Elizabeth Williams -
0
B2B SaaS VCs identify the traits that define successful startups at Collision 2019
Startups

B2B SaaS VCs identify the traits that define successful startups at Collision 2019

Shane Schick -
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Career pages have an important job to do. Why do firms set them up to fail?
HR and Recruiting

Career pages have an important job to do. Why do firms set them up to fail?

Elizabeth Williams -
0
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