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Conversion

Cross-device conversion tracking poses challenges, spurs solutions
B2B Marketing

Cross-device conversion tracking poses challenges, spurs solutions

Aki Merced -
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Report: Predictive marketing platforms boost revenue
B2B Marketing

Report: Predictive marketing platforms boost revenue

Andrew Moran -
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The slow death of organic social engagement
B2B Marketing

The slow death of organic social engagement

Jennifer Evans -
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Growth Marketing Conference: ‘You have to do bigger, better things to hit revenue goals’
B2B Marketing

Growth Marketing Conference: ‘You have to do bigger, better things to hit revenue goals’

Derek Handova -
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B2B Solution of the Week: How companies use different metrics to determine customer satisfaction
B2B Marketing

B2B Solution of the Week: How companies use different metrics to determine customer satisfaction

Derek Handova -
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Get ready for all-day coverage at Growth Marketing Conference Dec. 3
B2B Marketing

Get ready for all-day coverage at Growth Marketing Conference Dec. 3

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Inside the best email practices for customer conversion and retention
B2B Marketing

Inside the best email practices for customer conversion and retention

Alison Harris -
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What is your customer worth? It’s time to look beyond KPIs
B2B Marketing

What is your customer worth? It’s time to look beyond KPIs

Alison Harris -
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The problem with B2B customer service and what needs to be done about it
B2B Marketing

The problem with B2B customer service and what needs to be done about it

Chris Riddell -
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Report: Major gap between B2B marketers and their competitors
B2B Marketing

Report: Major gap between B2B marketers and their competitors

Julia Borgini -
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Marketing automation software – How to make your investment pay off
B2B Marketing

Marketing automation software – How to make your investment pay off

Alison Harris -
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Podcast Recapper: How marketing is like a game of Risk
B2B Marketing

Podcast Recapper: How marketing is like a game of Risk

Chris Riddell -
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The B2Bnn primer on affiliate marketing
B2B Marketing

The B2Bnn primer on affiliate marketing

Chris Riddell -
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Retargeting: Lead generator or invasive nuisance?
B2B Marketing

Retargeting: Lead generator or invasive nuisance?

Sandra Donovan -
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Why marketers shouldn’t ignore click-to-call
B2B Marketing

Why marketers shouldn’t ignore click-to-call

Andrew Moran -
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The best A/B testing idea you never knew about…until now
B2B Marketing

The best A/B testing idea you never knew about…until now

B2BNN Newsdesk -
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Sage Summit 2015: How gifts can encourage B2B brand loyalty
B2B Marketing

Sage Summit 2015: How gifts can encourage B2B brand loyalty

B2BNN Newsdesk -
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7 ways to optimize your landing page forms
B2B Marketing

7 ways to optimize your landing page forms

Julia Borgini -
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