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B2B Reads

Editor’s Note: A new way to define the chief operating officer’s mandate
Leadership

Editor’s Note: A new way to define the chief operating officer’s mandate

Shane Schick -
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Forrester exec gives the 101 on its B2B marketing certification program
B2B Marketing

Forrester exec gives the 101 on its B2B marketing certification program

Shane Schick -
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How trust became a premium product (with an extremely short shelf life)
B2B Reads

How trust became a premium product (with an extremely short shelf life)

Ron Tite -
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The birth of the ‘invisible brand’: an entirely new class of market forces
B2B Reads

The birth of the ‘invisible brand’: an entirely new class of market forces

William Ammerman -
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The co-authors of ‘The Coaching Effect’ offer the key questions to glean effective feedback
B2B Reads

The co-authors of ‘The Coaching Effect’ offer the key questions to glean effective feedback

Bill Eckstrom and Sarah Wirth -
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How the Flow Framework eases the B2B journey from project to product
B2B Reads

How the Flow Framework eases the B2B journey from project to product

Mik Kersten -
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Why the power of storytelling can lead to a marketing spark in B2B firms
B2B Reads

Why the power of storytelling can lead to a marketing spark in B2B firms

Mark Evans -
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The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply
B2B Reads

The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply

Steven L. Blue -
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3 Tips to unleash the creative entrepreneurs in your community
B2B Reads

3 Tips to unleash the creative entrepreneurs in your community

Alice Loy -
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A graphic novel for business pros illustrates the traps that can threaten an effective strategy
B2B Reads

A graphic novel for business pros illustrates the traps that can threaten an effective strategy

Rich Horwath -
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The open mind B2B leaders need to self-evaluate their thinking processes
B2B Reads

The open mind B2B leaders need to self-evaluate their thinking processes

Dan Pontefract -
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7 Employee behaviors companies need if they want to win more bids and RFPs
B2B Reads

7 Employee behaviors companies need if they want to win more bids and RFPs

Anne McNamara -
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What B2B marketers can learn from moviemakers about bringing feedback into the creative process
B2B Reads

What B2B marketers can learn from moviemakers about bringing feedback into the creative process

Shane Schick -
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Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing
Sales

Professional Selling in the Age of Kardashian: Let Your Millennials Do Their Thing

Michael Solomon -
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Why virtual culture may work better than the ‘playpens for adults’ we call an office
B2B Reads

Why virtual culture may work better than the ‘playpens for adults’ we call an office

Bryan Miles -
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The C-Suite sale: Keys to determining the relevant executive for a sales opportunity
Sales

The C-Suite sale: Keys to determining the relevant executive for a sales opportunity

Stephen J. Bistritz -
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Blockchain and the Internet of Things: Evolution or Revolution?
B2B Reads

Blockchain and the Internet of Things: Evolution or Revolution?

Nicolas Windpassinger -
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