Nikisha Reyes-Grange is Principal of aka NRG, a marketing consultancy that works with early-stage and growth-stage technology companies. Nikisha is a marketer with 15 years of experience, and has launched and rapidly grown digital, lifestyle, and entertainment brands and products for Virgin, Xbox, and Starbucks. Most recently, she led the redevelopment of positioning and go-to-market approach for the Starbucks App for iPhone and Android, resulting in double-digit growth in downloads, active users, and monetization.