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Lisa Shepherd

Lisa Shepherd
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Lisa Shepherd is the author of two books on B2B marketing (The Radical Sales Shift and Market Smart). She is founder of The Mezzanine Group , a B2B marketing company based in Toronto that has worked with over 200 B2B companies in the last decade. Lisa is a frequent public speaker on B2B marketing strategy and execution and was the youngest female CEO to appear on the Profit 100.
What Does the Future Look Like for Business Travel During Covid?
Featured

What Does the Future Look Like for Business Travel During Covid?

Lisa Shepherd -
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Three lessons from Beth Comstock, former vice-chair of General Electric
Leadership

Three lessons from Beth Comstock, former vice-chair of General Electric

Lisa Shepherd -
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5 big messages from Hubspot’s INBOUND 2018
Conference Coverage

5 big messages from Hubspot’s INBOUND 2018

Lisa Shepherd -
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B2B Marketing ProTips: Marketing trends to look for in 2016
B2B Marketing

B2B Marketing ProTips: Marketing trends to look for in 2016

Lisa Shepherd -
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B2B Marketing ProTips: 5 lessons companies can learn from the 2015 Canadian election
B2B Marketing

B2B Marketing ProTips: 5 lessons companies can learn from the 2015 Canadian election

Lisa Shepherd -
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B2B Marketing ProTips: 3 signs marketing automation won’t work for your company
B2B Marketing

B2B Marketing ProTips: 3 signs marketing automation won’t work for your company

Lisa Shepherd -
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B2B Marketing ProTips: Top 5 takeaways from INBOUND 2015
B2B Marketing

B2B Marketing ProTips: Top 5 takeaways from INBOUND 2015

Lisa Shepherd -
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B2B Marketing ProTips: What every B2B marketer can learn from the Toronto Blue Jays
Featured

B2B Marketing ProTips: What every B2B marketer can learn from the Toronto Blue Jays

Lisa Shepherd -
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Should you replace your sales team with marketers?
Latest B2B News

Should you replace your sales team with marketers?

Lisa Shepherd -
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Book excerpt: The best advice every B2B marketer should follow
B2B Marketing

Book excerpt: The best advice every B2B marketer should follow

Lisa Shepherd -
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Book excerpt: The new B2B sales funnel is actually a pinball machine
B2B Marketing

Book excerpt: The new B2B sales funnel is actually a pinball machine

Lisa Shepherd -
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B2B Marketing ProTips: Where are all the great B2B marketers?
B2B Marketing

B2B Marketing ProTips: Where are all the great B2B marketers?

Lisa Shepherd -
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