Adobe Summit Announcements

Last updated on July 13th, 2022 at 04:13 pm

Today’s the day. Adobe Summit opens to 12,000+ attendees, all looking for the absolute latest in digital marketing insights, and product announcements.

We had a sneak preview last week of Adobe’s first announcements last week, and have been itching to share. Here are some things to look forward to from Adobe this week:

New Adobe Cloud Platform Capabilities

Adobe introduced significant enhancements to the Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data, and leverages Adobe Sensei, Adobe’s AI and machine learning framework. The advancements include new Sensei capabilities for enterprise customers, as well as new tools and partner integrations to help developers reduce time to market, and better integrate Creative Cloud assets into their workflows.

Advancements in cloud services have fundamentally altered the computing landscape. The next decade will bring even more disruptive changes in how brands create, immerse, and engage their customers with new forms of experiences. In this future, brands have to adapt to an era of true experience mobility – one where highly personalized experiences are contextually aware and delivered in real-time – regardless of the device, time or location. A modern experience platform that addresses these expectations needs to be designed with a common data language founded on content and data, an open ecosystem to enable others to build on and innovate, and intelligence at its core with AI, machine learning and deep learning.

With Adobe Cloud Platform, companies can centralize and standardize customer data and content from any system to dramatically improve the design and delivery of rich customer experiences. It includes services for blending and analyzing data while harnessing machine learning via Adobe Sensei to amplify marketing effectiveness and efficiency. The Adobe Cloud Platform also makes its data, content and insights available via APIs to partners, as well as third-party developers.

Adobe Experience Cloud

Digital has disrupted every industry. Massive amounts of data, the proliferation of devices, and sky rocketing customer expectations are forcing enterprises to rethink their customer experience. Companies that meet those expectations will forge stronger connections with their customers, resulting in brand loyalty and growth. Forward-looking enterprises already know that a great customer experience is the differentiator that separates market leaders from the pack. An exceptional experience is the most important step in a long-term relationship with a customer, and requires deep intelligence and amazing design.

Adobe is unveiling Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Built on the Adobe Cloud Platform, it is comprised of Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud, leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, and fully integrated with Adobe Creative Cloud and Document Cloud.

adobe experience cloud

Adobe Advertising Cloud

Adobe’s Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer and recently acquired Tubemogule, Adobe Advertising Cloud simplifies the delivery of video, display, and search advertising across channels and screens.

Advertisers are facing an increasingly complex and fragmented landscape, with legacy silos for media planning and buying across TV and digital. That coupled with the proliferation of devices and massive amounts of data have made the advertising process overwhelming. To help advertisers better navigate this landscape and more effectively reach consumers, the Advertising Cloud unifies and streamlines the entire ad planning and buying process.

Adobe Advertising Cloud is comprised of three Media Optimizer offerings:

AMO Search: the leading search management platform
AMO Demand Side Platform: automates display, social, video and programmatic TV buying
AMO Dynamic Creative Optimization (DCO): dynamic creative optimization tied into Creative Cloud