Last updated on March 28th, 2016 at 09:41 am
Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order.
John Hardy, Director of Marketing Sourcing, The Walt Disney Company
Secrets To Successfully Partnering With Marketing Technology Sourcing
John Hardy, Dir. of Marketing Sourcing: “Disney is a conglomerate, not 1 big company. It can be difficult for vendors to navigate.” #martech
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy:”Sourcing is an ally not an adversary to marketing.” @DerekHandova #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: “Sourcing should structure a deal like it’s going to be used by the whole enterprise.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: “Disney created internal sourcing web site to notify marketers of available #martech resources.” @DerekHandova #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: “Point solutions have the best chance of being sold into Disney.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: Disney needs to understand value prop of Martech #startup in 5 minutes or less or won’t buy. @DerekHandova #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: “Free trials are very important to Disney.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: Big companies need to have an intense tolerance of risk to use #startup #martech.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: “#Startups need to test #martech before going to market.” @DerekHandova #martechconf pic.twitter.com/v7RkF4b2Fw
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy: “Incentivize customers to help improve #Martech products.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
John Hardy:”Build open architecture with open APIs so enterprises can integrate #bestinclass point solutions.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
Theresa Regli, Principal Analyst & Managing Partner, Real Story Group
Mythbusters: 10 Myths Martech Vendors Tell (And What’s The Real Story)
Theresa Regli: “We need to question what #martechvendors tell us. We need to understand where vendors live in the ecosystem.” #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
Theresa Regli: “We need to question what #martechvendors tell us. We need to understand where vendors live in the ecosystem.” #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
Theresa Regli: “#Martechmyth #1: You can buy a #digitalmarketing suite. No suites are integrated & poorly connected.” @DerekHandova #martech — B2B News Network (@B2BNewsNetwork) March 22, 2016
Theresa Regli: “Myth #2: Martech is highly-evolved & you’re missing out. It’s still early days of martech.” @DerekHandova #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
Theresa Regli: “Myth #3: Martech tools are very mature. Martech buyers buy the Ferrari when they only need a bike.” @DerekHandova #martech — B2B News Network (@B2BNewsNetwork) March 22, 2016
Theresa Regli: “Myth #4: Setup is easy! You’ll be up & running in no time.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
.@TheresaRegli: “Only 39% of martech projects are completed on time.” @DerekHandova #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
.@TheresaRegli: “Only 39% of martech projects are completed on time.” @DerekHandova #martechconf
— B2B News Network (@B2BNewsNetwork) March 22, 2016
.@TheresaRegli: “A great #martechstack is like making a #cocktail. You have to experiment & taste.” @DerekHandova #martechconf — B2B News Network (@B2BNewsNetwork) March 22, 2016
