Networking is to your career what fuel is to fire and air is to life. It is the fuel that helps you build lasting connections and opens doors to opportunities you never imagined.
In fact, a study conducted by Oxford Publishing has shared some interesting insights: 75% of customers prefer to have in-person meetings which means you could be missing out on valuable clients by simply not meeting them face-to-face. And here’s another staggering statistic— company executives admit that they would lose 28% of their business if they just stopped networking altogether.
We live in a world driven by digital interactions and having in-person connections is crucial to building strong relationships online. But how do you extend your hand to build a connection in this vast virtual world? This guide is here to help you explore the art of networking through proven strategies and relatable anecdotes.
Top 5 Strategies to Build Strong Digital Network
Building a strong network in this digital world is no easy feat, and it requires a steady approach. Here are some strategies that will help you:
Everything Starts with a Goal
Every plan starts with a goal. Ask yourself these questions: what are you planning to achieve with your network? What kind of people will you have in your network? Do you want to take a leadership approach to networking? For instance, a study showed that 55% of millennials utilize their network connections when they are looking for new job opportunities.
Once you’ve defined your goals and identified the people you want to connect with, it’s time to assess the potential outcomes of your networking efforts. Look for both tangible and intangible outcomes that will result from your networking ROI, which is simply the value generated from your relevant online activities. Knowing your goals and outcomes will surely make you more intentional about networking, and it will be no less than an investment for you. You can include gaining new clients, generating more revenue, improving and enhancing your reputation, or gaining valuable information.
Build a Strong And Authentic Online Portfolio
Have you ever sent a connection request to someone from your industry only to be met with utter silence? It can be frustrating, but there is often an underlying reason like an unprofessional profile behind the ignorance. To stand out and make a lasting impression, it’s essential to create an authentic and professional online portfolio, especially on platforms like LinkedIn. Your profile should clearly describe your experience, interests, and expertise in a specific industry. Highlight your skills and accomplishments to give your potential connections an understanding of what you bring to the table.
In addition to LinkedIn, email is a powerful tool for building connections. For small businesses or startups, effective email communication can open doors to new opportunities. Crafting strong and professional emails is key, and there are tools available that can help you choose an email signature design of your choice.
Participate Actively in Online Networking Events
If you want to get introduced in front of a diverse range of people and relevant industry professionals from across the globe, participate in virtual networking events. Approach every individual with genuine interest and interact with authenticity. Introduce yourself in a professional way and be part of a meaningful conversation. Listening to others’ experiences will also help you connect with them in a way that will be fruitful for both.
The importance of such networking events online was long neglected, but COVID-19 changed everything. Now, more than 50% of people consider the virtual world valuable. Moreover, you can work on improving your elevator pitch, as many networking events allow individuals to introduce themselves at the start of the session.
Following Up with Connects is Essential
Did you know that one in four people who don’t network effectively end up feeling that their virtual networking efforts are a waste of time? So, what’s the common culprit? Well, you may have made a lot of valuable connections initially, but who’s responsible for following up with these relationships?
To turn a fleeting interaction into a lasting partnership, start by sending personalized messages to express your gratitude for the connection. A simple note can go a long way in building rapport and establishing a foundation for future collaboration.
But don’t stop there! Keep the conversation alive by sharing relevant posts or articles that might interest your connections. Engaging with them in this way not only demonstrates your commitment but also adds value to the relationship. While some connections may provide immediate benefits without the need for ongoing interaction, others can evolve into long-lasting partnerships that enrich both parties.
Not Every Connection is Meant For You
It is crucial to identify the connections that will add value to your digital network. Choose the ones that align with your professional goals so that your networking efforts do not go in vain. It is extremely important to distinguish between professional relationships and social connections. Do your own research using simple business calculations on purely professional terms regardless of your personal interests? Seventy percent of business deals fail when there is a mix of personal and professional balance.
Conclusion
The relationships you build through networking online have the potential to take your professional career to new heights. But remember, networking doesn’t end with the first hello(or the first click). Keep following up with your connections: a simple thank-you note is enough to keep the dialogue alive.
Finally, be discerning in your networking efforts. Not every connection will serve your professional goals, and that’s perfectly fine. Focus on quality over quantity, seeking out individuals who align with your aspirations and values.
