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Your supplier choice will make or break your business. Of course, the reputation of a supplier and of your own business will influence your choices. But the opposite is also true: the way your suppliers operate, their value proposition, and their ability to meet your business’s changing demands will impact your reputation in the long term.
Because of this interdependence, it is vital to choose suppliers that truly align with your needs, goals, and values. Plus, they’ll be able to understand the ins and outs of your industry and provide stellar customer service standards.
In this quick-start guide, we’ll look at a few easy strategies to get started with choosing suppliers you can trust.
Assess Their Industry Knowledge
First off, let’s cover one of the most important aspects to look for in a supplier: their expertise. Although suppliers may be able to service more than one industry at a time and diversify their services to support multiple industries, it is critical to ensure that your chosen supplier understands your niche in depth.
For example, if you operate within the aviation niche, you can’t just rely on any supplier. You’ll need someone you can trust with delivering high-quality, specialized services and customer support. Here, internationally-known companies like Pilot John International can help you find an ally to navigate the market without hiccups.
Check If They Align With Your Company’s Ethos
Above, we’ve spoken about the importance of aligning credentials and skills – but aligning values is just as important. Studies have seen that business-supplier partnership without an alignment of interests, mission, and values isn’t likely to last or be successful.
However, finding a supplier that aligns with your ethos may not be easy. For example, say that your company is famous for its sustainability efforts but, as you expand into different markets, you need a fulfillment partner. Choosing one that prioritizes efficiency and speed over sustainability will impact your customer relationships and reputation. Here, you may consider reviewing how candidates operate within their sector to determine whether their values align with your own.
Review Their Communication Strategy And Customer Service
Before getting into a long-term partnership with a supplier, take time to assess their customer service and communication standards. You may not need to make use of this straight away. However, if a problem happens or you are experiencing delays and supply chain disruptions, working with a company that prioritizes communication and transparency can make all the difference.
Have you noticed that your current suppliers and partners have dropped their standards and are causing damage to your business reputation? It may be time to switch to a new partnership!
Check Reviews And Feedback
Before signing any contract, be sure to assess the reviews and feedback available online for your shortlisted suppliers. For example, you may look at Google and TrustPilot reviews, as well as more specific directories and websites. Carrying out due diligence and thorough research can help you get into a new partnership with the confidence that your business reputation and longevity are in safe hands. Still have doubts? Consider proposing your shortlisted candidates a trial period to ensure you are a good match for one another!
