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If you run your own business and are trying to grow, then you may have thought about going down the route of PR (which stands for public relations) and hiring a PR firm to support you. Many businesses use PR agencies and have done so for many years and it’s no surprise when you look at the results a good campaign can bring in.
A good PR firm can help you reach a new audience, they can support you with reputation management, build trust with consumers, improve your authority as well as many other things. In a lot of cases, they are more affordable than you may think, so if you are considering hiring a PR firm, it’s worth reaching out to a few companies and getting some quotes.
Whether you operate as a B2B company or a B2C business, both can benefit from a good PR firm. Below are some of the benefits that they offer.
Reputation Management
Your reputation matters and if you have a good reputation, you are more likely to grow and bring in new customers. A lot of PR firms specialise in reputation management and can help you improve your reputation, should it be bad, or make it even better if it’s already good. Trust is a big part when it comes to customers and sales, so having a good reputation will help improve trust.
Positive media coverage
A PR’s job is to work with the media and build up a good contact list of publications with which they can share positive stories. When working with an agency, they will be able to reach out to news outlets, bloggers, magazine editors and influencers to share exciting stories about what you are doing. As they have a relationship with the publications, there is a good chance they will share the stories with their readers, helping you grow and sell more.
Improve your website figures
Digital PR is something every online business should focus on when they are trying to grow. By working with a PR firm, they will be able to get you back links from online publications which will help improve your SEO and your Google rankings. By improving your rankings, you will see a growth in traffic, helping improve your website figures.
There are so many benefits to using a PR firm. Our advice would be to try one out for a couple of months and see what benefits you get out of using one. If the results are positive, you can extend the contract and work longer. If they aren’t bringing in the results you would like, you can replace them with another agency, or stop working with PR firms altogether.
Have you used a PR firm before and what was your experience like? What benefits did you get out of using a PR firm? Is there anything missing from our guide that you think we should be adding? Let us know in the comment box below, we look forward to hearing from you.
