If you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible.
But have no fear, because there is a perfect combination for boosting your sales – Amazon Ads and Channable!
The power of Amazon Ads
Amazon Ads has hundreds of millions of worldwide active customer accounts and it has a deep understanding of how shoppers engage with products and brands as they discover, browse and purchase online.
Advertising with Amazon Ads can help you reach ideal customers. Offerings of this amazing page helps you achieve your advertising goals while helping customers find the ideal products they are looking for.
To put it in simple words – Amazon Ads can be described like your “online megaphone”. It puts your products in a big spotlight, making sure they are seen by just the right people. But here is the deal – being on Amazon Ads just won’t cut it. If you want to beat your competition, you need to play smarter than them. And that is exactly where Channable.com steps in.
Channable: Your sidekick in the E-commerce adventure
Channable is a smart tool that easily connects all marketing channels. You can simply import product feeds and prepare them for use on other channels or use them to set up your ads. To describe it in a more interesting way – Channable is like the “Robin” to you Amazon Ads “Batman”. It can be your trusty sidekick that makes everything way easier and smoother.
Connecting Channable with Amazon Ads is quite easy, there are no tech headaches here. With just a few clicks, your campaigns are synced and you are ready to roll. Channable, of course, does the heavy lifting for you. It optimizes your keywords and fine-tunes your listings, ensuring your products shine in the vast Amazon jungle.
Together, Amazon Ads and Channable create an amazing dynamic duo. Your ads get way more visibility, and your products land exactly in front of the people who are most likely to hit that “Buy now” button.
How It works
First, you need to link your Channable account with Amazon Ads. It’s not hard, it’s just like introducing two friends who just instantly hit it off. Next, you need to optimize and let Channable work its magic. It fine-tunes your ads and listings, making sure they are not just seen but also – irresistible.
In the end, the only thing left is to watch your sales soar. You can just sit back, relax and watch the magic happen. Your products will finally get all the attention they deserve and your sales graph will start doing a happy little dance.
Best Practices for creating Amazon Ads with Channable
Now that you understand how Amazon ads can work like a charm with Channable, let’s shift gears and discuss the technical aspects involved in campaign structure and strategies.
First, there are three main types of Amazon Ads:
· Sponsor Products ads promote individual items and are keyword target. This is the most popular type of ads and represents 80% of ad spend.
· Sponsored Brands ads enhance brand visibility and feature various products. This type of ads is exclusive for brand owners.
· Sponsored Display ads target customers on and off Amazon, based on consumer behavior and preferences.
For all those types of Amazon ads, keyword research is a crucial element, because it ensures your ads are relevant. On top of using tools for keyword research, we suggest you analyze your competitors and monitor search terms in campaign reports to refine your ads strategy.
As soon as you understand which ads are performing better, you can use Channable to boost them with Rules to Focus and increase ad spend.
Another thing you must consider is optimizing product content. You can do it by utilizing accurate product descriptions, compelling titles, high-quality photos, and informative bullet points.
But let’s be real, if you have a ton of products, you can’t possibly do it manually. In this case, automation can and will be a lifesaver. You can Optimize Product Content using Channable, then you can sit and relax while the tool helps boost and scale your Amazon Ads.
How Amazon’s algorithm determines ad placements?
Amazon’s algorithm is responsible for determining ad placements based on two factors: the relevance of the ads and bid amount. As an advertiser you can improve your ad placements by optimizing keywords, targeting and bids.
You can influence ad placements by simply adjusting bids for top-of-search or even product page placement. Also, strategic bid adjustments (such as selecting dynamic bids options, or fixed bids) can enhance ad visibility.
Normally, high-performance ads receive better placements because it performs extremely well in conversion and relevance.
Conclusion
Just imagine it – your products soaring high on Amazon Ads, backed by the genius support of Channable. It’s not just a combination, it’s actually a real game-changer for your online business.
So, you definitely can’t think of any reason to keep on waiting – connect, optimize, and get ready for a sales boost of your life.
