Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks.
In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network is presenting the work of illustrator Kelly Kingman, who has been visualizing the top tweetable moments of B2BMX in real-time. While we’re rounding up some of the best ones here, you can see more keyoteinks via our Twitter feed (@B2BNewsNetwork) and that of Quarry itself (@Quarry).
Some of the earliest posts about B2BMX 2019 on Twitter included snapshots of a keynote by former marketer Tim Washer, who now works a comedian and talked about to use humor to connect with audiences:
David Meerman Scott, author of The New Rules Of Marketing & PR, explored the idea of looking at customers as more than simply B2B buyers and what it would take to turn them into actual fans of an enterprise brand:
Success in this area, however, might provoke a major mental shift among some CMOs, Scott suggested:
Of course, content marketing has been a hot topic among B2B marketers for years, and 3M’s Carlos Abler tried to pinpoint one of the biggest challenges many brands have yet to overcome:
Millennial business speaker Brian Fanzo, meanwhile, suggested organizations expand their notion of who should be included in digital-first discussions and strategy:
And finally, Ryan Brown, head of strategy at Ceros, made a point in his session on experiential content that should resonate with B2B marketing departments everywhere:
B2BMX 2019 continues on Wednesday.
