There are various SEO strategies you can employ to grow a business and contribute to success. You may be using the wrong ones for your B2B company. There are specific ways of using SEO and marketing that appeal to business-based customers instead of consumers.
Outperform AI Content
Other companies always want to ensure they get the best services possible. Because of this, you need to wow them into considering your business. Consider your company as a commercial electrician catering to local offices and warehouses. What you place on your website and how you word phrases is a key method of catching attention. AI has come a long way in a short space of time, and GPT-4 is impressive. But it isn’t near the expert you are about electrics.
Use Core SEO for B2B Marketing
There are several core aspects to SEO in general. These include technical, on-page, off-page and content marketing. Here is a quick overview of some of the most valuable features of each.
Technical SEO
- Website architecture and design
- Schema markup data
- Broken links and page/post-indexing
On-Page SEO
- The structure of content
- Meta data, titles, and tags
- Even the distribution of keywords
Content marketing
- Understanding the core audience
- Engaging media such as videos and images
- Research search intent
Off-Page SEO
- Link building strategies
- Sharing on social media
- Digital marketing methods
There is much more to each part of SEO. However, only some apply to B2B over B2C SEO tactics. Using these effectively is a powerful way to enhance your overall SEO strategy.
Learn How B2B SEO Strategies Differ
There is a difference between the more widely used B2C SEO and B2B SEO. Given that 90% of B2B customers will research up to 7 services they need, you need to ensure accessibility. The audience is key to this. For example, B2B keywords have a lower search rate, but they are geared more towards a specific function. This is where search intent comes into play. Focus keywords around what a business customer in your sector will generally search for.
Don’t Sleep on Mobile Responsiveness
Can you think of anyone who doesn’t have a smartphone, tablet, or both? More and more people use their mobile devices to find what they need today. If your website is older, it may need upgrading to be responsive to mobile devices. Of course, this makes your site easier to use for customers. However, your site’s ranking will also potentially increase, making it easier to find. This is because Google emphasizes websites with a better user and customer experience.
Ensure Errors are Fixed ASAP
Website optimization via various SEO tools and tactics will ensure your company website or blog remains high in SERPs and easier for local, national, and international customers to find. A poorly optimized site is slow, and people won’t wait for more than a couple of seconds for it to load! This also includes error pages such as 404 errors. This reduces the user experience and confuses search engines. Audit the site often and fix broken links and redirects ASAP.
Summary
You can use expert human content to demonstrate knowledge as part of your B2B SEO strategies. It also helps to employ SEO tactics that appeal to B2B customers. Fixing errors and enhancing the user experience will also help search engines, your ranking, and customers.
