Suppose you are considering launching your very own online business like I have considered doing many times in the past, simply because there are so many lucrative niche industries out there. In that case, you must go through the correct channels.Â
I’ve found that it’s easier than ever to open a new online business today, especially thanks to white-label business solutions that can be tailored to your needs and see you up and running in no time.
On this page, I will be taking a closer look at the importance of getting your business visible on as many platforms as possible, with a particular focus on the mobile sector.
Why should businesses always look to make their online products and services accessible from mobile devices?
The simple answer is that if you want your business to succeed, you must make it accessible to as many people as possible, and one way to do this in 2024 is to go mobile.
In other words, to ensure you don’t miss out on huge revenue streams, you must optimise your online business for as many mobile operating systems as possible.
More people than ever, myself included, use mobile phones instead of laptops, tablets, and desktop computers to carry out day-to-day chores and activities. For example, I use my smartphone every day for the following tasks:
- Paying bills
- Online shopping
- Communicating with friends and relatives
- Playing my favourite digital contentÂ
- Browsing the internet
- Taking photos and making/editing videos
- Watching my favourite television shows and movies on Prime and Netflix
- Sending emails
- Listening to music
- Working
You might be the same or use your smartphone for other things, such as studying, reading books, and so on. My smartphone has become a big part of my daily life.
If a business I was looking for online wasn’t accessible from my mobile device, they would miss out on my custom and the potential revenue streams that millions of other mobile users could bring.
This is why I strongly feel that it’s fundamentally important to go mobile and allow your target audience to discover your brand while they are on the go using their preferred smartphone or tablet device.
What are the main reasons why a business needs a mobile app and website?
Apart from the reasons I mentioned above, I also believe that your company must develop a secure and user-friendly mobile app and maintain an intuitive, responsive, and modern-looking website that’s constantly updated with fresh content. This is the only way to tap into the mobile market.
Going mobile will massively increase awareness in your brand, enhance the user experience and allow them to engage in your business in such a unique way.
It’s a direct marketing channel that can help you acquire new customers, retain existing customers, and hopefully get their repeat business.
I believe that going mobile will put you one huge step ahead of your rivals/competitors who haven’t yet gone mobile.
Going mobile will help you build a stronger and more successful brand with continued annual growth, especially as more people like me are ditching the clunky desktop computers in favour of doing things from a mobile device.
The mobile option is more convenient for most people today, and having your company accessible from any modern iOS, Windows or Android smartphone would also foster a sense of trust in your brand and enhance transparency.
People today want things at their fingertips and the freedom to do as much as possible from their trusted smartphone. Without a mobile offering, your business could stagnate or go bust because people would simply find what they’re looking for with a business similar to yours that is available on mobile.
What are the safest, quickest, and easiest ways for my business to go mobile?
Whether you already have a business and you’re only just thinking about optimising your website for mobile devices or making an app, or perhaps you are starting a new business from scratch and understand the importance of going mobile straight away, I’ve found that there are two ways you can go about this.
You can build your business from the ground up using as many free or low-cost tools as possible, including digital marketing, website developers, app designers, etc., which can take much longer until you start seeing results.
Alternatively, you can dive straight in and purchase a pre-built ‘white label’ business solution that does all the hard background work for you. This option will help your business get up and running much more quickly.
The best thing to do would be to consult the experts. I would also suggest that you don’t dive into anything too quickly without carefully considering all of your options.
Start by devising a solid business plan before launching any new businesses, and think about how much money and additional funding you may need.
Depending on the business, you may also need to look into what kind of permits or licenses you may need to run your business officially and legally according to any industry regulations.
There’s so much to think about, but to ensure you get off to a great start, you must always think about how you will make your business, products, and services visible and accessible to mobile users.
