In a significant development, MediaMint, a leading digital advertising operations service provider, announced today that it has received a strategic investment from Everstone Capital and Recognize. This marks the first institutional capital for MediaMint and is expected to expedite the company’s roadmap. The funding will strengthen MediaMint’s ability to serve leading digital marketing platforms, publishers, and agencies around the world.
With offices in San Francisco, New York, Hyderabad, and Krakow, MediaMint boasts a robust workforce of 2,000 employees. The company is renowned for providing operational support to over 100 global customers. Its wide range of services includes ad operations, creative services, and customer services for some of the largest and most sophisticated digital marketing platforms, publishers, and agencies globally.
The strategic investment comes at a time when the digital marketing space is anticipated to grow 13% annually, reaching an impressive $670 billion by 2030. This growth is powered by the expansion of digital channels and creator platforms, enhanced data capabilities for businesses and consumers, and the rising trend of content creation. Given these market dynamics, MediaMint is ideally positioned to augment advertising performance while minimizing the operational costs associated with setting up digital ad platforms, running ad operations, and iterating ad creatives.
“MediaMint has built a strong foundation focused on delivering high-value outcomes through process excellence and deep domain expertise for our global base of digital marketing clients.” He further added, “Working with Everstone and Recognize will enable us to enhance our global infrastructure to better service our clients with on-shore account management, incremental global delivery centers, and an expanded solution set.”
Aditya Vuchi, CEO and co-founder of MediaMint
As part of the strategic development, MediaMint is welcoming Rajeev Butani as the new Executive Chairman. With an illustrious career, Butani served as the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group globally. He was also a member of Accenture’s Global Leadership Committee. His experience and insights will undoubtedly contribute to MediaMint’s ongoing growth and success.
The strategic investment from Everstone Capital and Recognize, combined with the new leadership under Rajeev Butani, sets the stage for MediaMint to continue its momentum in the dynamic and rapidly evolving digital advertising sector. The company is well-positioned to provide high-value solutions to its global clientele and reinforce its standing as a leader in the digital advertising operations industry.
