Curb appeal is something you might associate with homes, but maybe haven’t thought about in relation to businesses. Business premises need to have good curb appeal to attract customers, bringing in more foot traffic. Even for businesses that rely on appointments or pre-booked services, it’s important that they make a good first impression when people turn up. There are multiple factors to think about if you want to give a business more curb appeal. Unlike with a house, it’s not about selling the property itself but selling the business and its products or services. So how can your business improve its curb appeal?
Have Clear Signage
Good signage is one of the most important factors to consider for excellent business curb appeal. Not only does it make your business look good, but it also provides helpful information for customers and visitors. Without good signage, people can be unsure if they’re even in the right place or what your business is. It’s important to keep your signage clean and functional so it does its job. It’s worth considering how often to update your signs too. Outdated signage and graphics can make your business look like it’s out of date too.
Keep It in Good Condition
Maintaining your business exterior is a must for curb appeal. Everything needs to be clean and working as it should be. Regular cleaning of exterior areas should help to keep everything looking good. This should include things like sweeping up outside or occasionally power washing the building exterior. Make sure you have essential services like a revolving door repair service on hand when you need them. If anything breaks, you want to be able to repair it as soon as possible. When things aren’t working, it affects the image of your business, as well as accessibility.
Improve Landscaping
If you have space for landscaping around your business, it can be an excellent way to enhance curb appeal. There are lots of things you can do with landscaping, whether it’s something simple or a more elaborate design. To keep things simple, you might just have some potted plants that don’t require a lot of maintenance. If you have more space, you might have some shrubs, bushes or trees. Some businesses even benefit from having a lawn or an area of grass, especially if they want a green space that their customers can use.
Image from Pexels – CC0 License
Use Seasonal Decor
As well as thinking about the permanent fixtures of your business exterior, consider how you can change things throughout the year. Seasonal decor can enhance your curb appeal and show customers and passersby that you care about bringing a bit of joy to the neighborhood. You might put up decorations that are based on the season or you could decorate for specific holidays. It’s a fun way to mix things up and keep everything looking fresh while making people happy.
Creating curb appeal for your business makes it a welcoming place and helps to create a positive business image too.
