Last updated on April 5th, 2024 at 11:24 am
Family-run printing businesses and nationwide companies alike rely on the latest computers and computing-related technologies, bulk orders, and repeat custom in order to stay afloat. If you are the manager or, indeed, the owner, of a printing business, then carry on reading to discover how to grow and expand your printing business.
1. Operate Online Too!
First and foremost, the digital age of the modern world is so powerful that you have no real chance of matching, let alone bating, your industry competitors without expanding to include an online store too.
Not only will this result in you establishing a brand presence and increasing brand awareness through both your official company website and your various social media platforms, but it will also enhance your reputation as your levels of customer satisfaction will increase.
2. Offer Customized Products
2. Offer Customized Products
Another surefire way of attracting new customers to your printing business and appealing to a wider target market is to offer customized and personalized products as part of your service.
From a bulk order of printed t-shirts for twenty girls away on a hen-do at the end of the year to wedding place cards, cushions, magnets, keyrings, photo frames and myriad other products, customizing is one of the most effective ways to grow and expand.
A great way to approach this is to have a range of products that you can make for people. If customers can come to you for spiral bound book printing services as well as keychains and the like, you are that much more likely to have a lot of people coming through the door – and your sales will grow that much faster.
3. Update & Upgrade Your Core Equipment
At the heart of your printing business is, unsurprisingly, your printer itself, and this is why you should be looking to advance and increase the number of possible applications your printer can be used for.
From pinpoint accuracy in UV Marking with a high-quality UV laser engraving machine to fifteen-minute turn-arounds from film to paper, the more options your printer offers, the more products you can sell, the more services you can offer, and the more chance you have of increasing your profits.
4. Attract B2B Customers
As well as appealing to a larger group of people in terms of the general public and independent customers, you should also consider the possibility of focusing on B2B (Business to Business) clients.
One of the main reasons for this is the simple fact that B2B customers are far more likely to order in bulk, raising your average pay for an order and being able to spread awareness of your brand to business insiders.
5. Market Your Business Online
As well as taking your printing company online and offering customized products to commercial and private customers, you should also investigate ways to effectively promote and advertise your printing business online.
Whether you decide to primarily focus your online marketing efforts on social media or intend to look into guest blogging, influencer marketing, and digital marketing as an outsourced package, marketing your business online is the ultimate way to build a solid customer base.
Additionally, conducting questionnaires to online customers will also result in a more accurate buyer persona from the collected data. You can then use this information to target your customers online and grab their attention with bold campaigns.
