The weekly @b2bnewsnetwork headline roundup for 4/14 is below. Got a submission? Send to mmiller@b2bnn.com
BRIDGEPOINT CLOSES NEW FINANCING TO RESOLVE FIRST NATION SUITS Canadian legal funding specialist BridgePoint Financial Services announced the closing of a $10 million financing with Calgary-based Maurice Law, Canada’s first and only Indigenous-owned national law firm. The transaction is part of a broader financing program established by BridgePoint in association with Maurice Law to promote access to justice and to expedite the fair and just settlement of First Nations’ legal claims against Canada based on outstanding treaty obligations and other historic grievances. Read the release.
ROBERT HALF RECOGNIZED Global talent solutions and business consulting firm Robert Half is proud to have been ranked in the Top 30 of Canada’s Best Workplaces™ 2023 list by Great Place to Work®, the global authority on workplace culture.
Organizations are evaluated based on the results of a confidential worker survey and culture brief. The survey found that 94 per cent of Robert Half employees in Canada feel the company is a great place to work and 96 per cent are proud to work here.
SHIPPING RATES STILL DROPPING: The rates shippers pay for spot dry-van truckload capacity continued to drop in March, falling $0.05 per mile from February to $2.36 per mile on average, according to an analysis of data provided by Cargo Chief, DAT Freight & Analytics, Loadsmart, and shippers and brokers surveyed by the Journal of Commerce. To date, the all-inclusive rates show no sign of bottoming in the early spring.
GIGAOM RECOGNIZES CRADLEPOINT as a Leader and Outperformer in GigaOm Radar Report for SD-WAN. Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network solutions, has been named as a Leader and Outperformer in GigaOm’s Radar Report for SD-WAN for its 5G-optimized solution. GigaOm rated Cradlepoint’s SD-WAN offerings “exceptional” in the categories of scalability, manageability, and vendor support.
APPOINTMENTS: Hydro One Limited and Hydro One Inc. (Hydro One) announced two executive level promotions and new mandates for two existing executives as part of a leadership structure change.
- Teri French has been appointed EVP, Operations and Customer Experience and Andrew Spencer has been appointed EVP, Capital Portfolio Delivery.
- Megan Telford has a new expanded mandate and is now EVP, Strategy, Energy Transition, Human Resources and Safety, and Chris Lopez has a new expanded mandate and is now EVP, Chief Financial and Regulatory Officer.
COMING UP: This month on @b2bnewsnetwork: Schneider Electric CEO on measuring your carbon impact as a CIO, StoreConnect CEO on the latest B2B commerce news, and Aprimo CMO on the shifts in enterprise digital marketing.
SPOTLIGHT: CONNECTED TV catching on for B2B marketers. Connected TV (CTV) is a powerful tool that B2B advertisers can leverage to reach their target audience in a cost-effective and impactful way. With its advanced targeting capabilities, low CPMs, and measurable results, CTV is a must-have in any B2B marketer’s toolkit.
As B2B advertisers look for more effective ways to reach their target audiences, CTV has emerged as a promising solution. With its growing popularity and advanced targeting capabilities, CTV offers a unique opportunity to engage with business decision-makers in a highly targeted and impactful way.
Some key benefits include:
- Advanced targeting: CTV allows B2B advertisers to target their audience based on factors such as industry, job title, company size, and location. This level of targeting ensures that their ads are seen by the right people, leading to higher engagement and conversion rates.
- Cost-effectiveness: CTV offers a cost-effective alternative to traditional TV advertising, with lower CPMs and more precise targeting options. B2B advertisers can reach their desired audience with a smaller budget, leading to a higher return on investment.
- Brand awareness: CTV is an effective tool for building brand awareness, particularly among hard-to-reach business decision-makers. B2B advertisers can use CTV to showcase their products or services and position themselves as thought leaders in their respective industries.
- Measurable results: CTV provides B2B advertisers with detailed metrics on their ad campaigns, including impressions, views, and completion rates. This level of data allows them to track the success of their campaigns and make data-driven decisions for future marketing efforts. learn more from DemandBase
FLIPPA FEATURE OF THE WEEK: Check out this well established sports blog! This seven-year-old blog is a one-stop destination for soccer fans. It operates at a profit margin of 82%.
How does the business perform?
Monthly Profit: $5K
Monthly Page Views: 1.3M
Authority Score: 36
Fully trademarked, the blog has a growing global presence, thanks to an established affiliate partnership with a popular news aggregator. It generates steady revenue through sponsored posts.
