Recent research has shown many compelling reasons your business needs video marketing, from boosting sales, guaranteeing easy sharing, improved search engine ranking, and better return on investment. However, as a B2B business, you must ensure that your video content is seen and appreciated by the right audience to increase engagement and drive leads. Are you looking to enhance your business’s video marketing potential? Here are five best practices to remember.
- Optimize for SEO
As a business-to-business (B2B) company, you can enhance your SEO to promote video content by using relevant keywords and phrases in their titles, descriptions, and tags and ensuring search engines index their videos. You may also optimize the thumbnail and create a transcript of the video. Additionally, consider optimizing your website and blog to help drive traffic to the videos and increase their visibility in search engine results pages. That will help ensure your videos reach the right audiences and generate maximum engagement.
- Feature in email campaigns
Yes, it is possible to feature B2B videos in email campaigns. You can engage with customers more effectively by including videos in your email campaigns and increase the chances of them taking action. You can also use video content to communicate complex messages more effectively than text alone. Consider making your videos short, relevant, and engaging to ensure that your videos are effective. Also, you should ensure the video is compatible with the most popular email browsers and devices. Remember to include an easy-to-find call-to-action that encourages customers to take the desired action.
- Make it brief, sweet, and maybe humorous
CEOs and decision-makers no longer require top-tier formal language abilities to communicate. According to research, millennials now have a significant voice in decision-making. They also like doing business with a fun attitude, and don’t forget that they enjoy good videos! As a result, it is only natural that you plan, develop, and make short, humorous films as part of your content. But make sure that all these aspects are consistent with the theme of your video and the brand. Meanwhile, a 2018 study showed that 75% of B2B videos are shorter than two minutes long, up from 56% in 2017. This proportion is rising year after year.
- Use social media
Use hashtags relevant to your product or service to make your content more discoverable, and use incentives such as discounts or free products to encourage people to view your video. Additionally, consider creating a campaign to increase your presence on social media and create content that is more likely to be shared by the influencers’ followers. You can also leverage interactive features on social media platforms such as Instagram to promote highly shareable video content. You may also learn to embed your Instagram feed on your website to boost video marketing.
With video quickly becoming the most popular type of content online, you can’t afford to miss out on the potential of B2B video marketing. You can follow these best practices to ensure your video content reaches the right audience and drives leads.
