If you have noticed a major increase in the number of promotional videos seen online in recent years, you are not alone. It is now shown that 86% of companies use video marketing while 92% of them label it an important part of their marketing strategy. Before launching your campaign, though, you need to know if promotional video production is a worthy addition to your business model.
While there are several key factors to consider, not least the costs, one of the most important questions is “how can promotional videos help your business?”. Let’s find out.
How Can Promotional Videos Help Your Business?
Promotional video production can include various video types. The list includes but is not limited to; product videos, how-to videos, brand videos, commercial videos, and testimonial videos. Moreover, your campaign could include both animated or live-action videos.
An experienced promotional video production company can help your business incorporate video to help achieve several goals. Some of the most telling are detailed below:
- Increase brand visibility. Video content can work wonders for SEO purposes while it also performs well across multiple social media channels. Furthermore, videos carry the shareability factor that leads to increased reach.
- Express a clear message: Customers can retain up to 95% of the message within videos. This makes your business far more memorable, which can lead to future leads. Videos also help break down language barriers.
- Improve user experiences: Through ideas like explainer videos, you can actively help existing customers get more out of your products. Likewise, it can provide the answers that prospective customers have been looking for.
- Show your people: Video content can also be a great way to show the people behind the brand. 83% care as much about how they are treated as the product. Feeling connected to the company’s people is a key feature of this.
- Celebrate a product: a nice product description and photo can help consumers gain an idea of what it offers. However, video is the closest thing to them holding the product themselves.
Promotional videos can also be accessed by customers 24/7, which means your marketing campaign never stops.
What Does It Mean For Your Brand?
Understanding what promotional videos set out to achieve is one thing. However, you also need to know that it will actively deliver results. Aside from helping you determine whether video marketing is right for your brand, it is a key step to thinking about how it integrates with the rest of your venture.
Video marketing has been shown to be very effective in recent years and its ability to be the driving force of successful marketing strategies is still growing. Some of the key benefits are;
- Grow your audience,
- Gain more sales,
- Save time on handling customer care issues,
- Establish trust from your audience,
- Increase customer loyalty levels.
However, you can only see those rewards when the promotional videos are created to the highest standards and reflect both your brand and audience. To learn more, get in touch with MHF Creative, a promotional video production company to book a full consultation today.
