Last updated on October 5th, 2022 at 12:31 pm
Today, the success of a business mostly depends on advertising, as it enables customers to learn about a product or service. And the current development of technologies has turned advertising into a complex set of measures and solutions, which are especially actively implemented under conditions of severe competition. The industry of gambling business has not become an exception in the technology of marketing strategies.
The gambling industry has become even more popular with the ability to work online. There are thousands of online casinos, like the Canadian Yukon casino offer, that use a great strategy and attract millions of customers every day. Due to the Global Online Gambling Market Report, the online gambling market size is expected to reach $112.09 billion in 2025. However, land-based gambling establishments are still highly popular today.
Slot machine halls exist much longer than online casinos and require special methods to attract customers. The fact is that land-based gambling establishments in many countries are very strongly tied to the tourism industry, so they resort to various creative ideas aimed at attracting those who like to travel. For example, let’s consider the examples of popular gambling houses. The Golden Nugget casino has its attraction — golden chicken nuggets weighing 27 kg. In addition, gambling houses in the capital of gambling often offer other entertainment to customers — circuses, concerts, talent shows, and boxing matches.
Land-based casinos often use various bonus programs. It can be welcome bonuses for new clients and certain privileges for regular players. For example, the Hilton hotel-casino conducted a customer survey back in 1980, the result of which was the introduction of the “Honored Guest” program. It allowed players to accumulate points for the time spent in the hotel. The points could be used to pay for a free dinner, car rental, etc. The strategy was effective: during the year, the number of program participants increased from 350,000 to 1 million users, and the total number of visitors to hotels in the Hilton network doubled. Some casinos give regular visitors a special card that records their actions in the gambling establishment and then, based on this, a certain bonus invitation to a banquet or a free room at the hotel.
Many popular casinos use local advertisements like banners, billboards, and other elements since most casinos depend on tourists.
Online Casino Marketing Strategies
Today, the success of a business mostly depends on advertising, as it enables customers to learn about a product or service. The industry of gambling business has not become an exception and uses modern advertising tools:
● Marketing in social networks — allows entrepreneurs to find and attract new customers;
● SEO-optimization — brings the online casino to the TOP search queries;
● Email marketing — helps inform old users about new updates;
● CRM system — a tool for effectively managing all online casinos and interaction with the client;
● Loyalty programs and bonuses — increase players’ interest in new slots and games; promotions encourage players to start betting again.
The current development of technologies has turned advertising into a complex set of measures and solutions, which are especially actively implemented under conditions of fierce competition.
Use of the Artificial Intelligence
Artificial intelligence is another factor that can make online casinos more attractive for gamblers. AI helps analyze the preferences of players and provides the offers and promotions they want to see. Thus, gamblers will be able to find a favourite slot or other necessary games easier. This technology can also be used for communication with clients.
Some casinos already provide clients with automated chats where a trained bot can answer common questions. The use of artificial intelligence implements new security protocols and the detection of player cheating and fraud. It is also a good advertising move since users are always worried about the safety of the game, their funds, and personal data. Such innovation will also be useful for monitoring addicted players: the system will analyze their behaviour and discover signs of gambling addiction. Thus, the owner of an online casino will be able to avoid unnecessary reputational losses.
Nowadays, smartphones have become more comfortable to use than PC. That is why gamblers usually use the mobile versions of the casinos on their phones. Many online casinos offer to bet on a smartphone based on a browser but not a mobile application. Marketing specialists believe that the spread of mobile applications will give rise to the creation of a community of players on smartphones.
That is why creating a mobile application is a great idea to attract more customers. Gamblers will always pay attention to the game icon on the screens of their smartphones and will play more.
