The right question for lawyers is: how do they find new clients?
Well, there are some statistical facts that you should understand here. Did you know that 28% of lawyers find new clients in directories while 31% get them from the referrals of other lawyers? According to reports, there are lawyers who find clients on Google and other search engines, and that constitutes 40%. In terms of friends’ referrals, it constitutes 62% of the new clients to be derived by law firms.
As a result, online marketing and Internet advertising for lawyers may generate more than half of all potential clients. So, you have to consider having a blog website as well as social media channels just for the purpose of linking your law firm to prospective customers. It is through this way that you can attract more potential customers. By ensuring that you have a relevant blog site and a Facebook page, you can certainly make your legal profession highly profitable. Therefore, it is advised that you focus on Internet marketing strategies so that you can intensify the lead generation process for your law firm.
Search engine optimization is a rule of thumb. Of course, when you have a law website, it is necessary that such a site get the results you want. What is your main desire? Of course, it is to attract as many leads as possible. Having said that, it is significant that your law website will become visible to a large audience. The main secret to achieving your goals and objectives is SEO. It is a method by which you can get more potential customers to trust your law firm. Simply put, with the right SEO techniques, you can hit, and you can hit success.
An online search engine is used by 57% of clients to find and talk to a lawyer.
The phonebook nowadays is no longer relevant, and that snake oil search engine salesman may be onto something. The truth regarding SEO strategies is that they are no longer just about your law website, though your website and SEO are still crucial. Go ahead and search for a specific type of lawyer in your city to see how much information is stuffed into Google results these days. There are paid advertisements, localized search results, and then the unpaid or so-called organic search engine results that everyone discusses.
The crowding of the search engine results pages can be a double-edged sword: on the one hand, it means that more opportunities seem to appear, such as localized results, paid ads, local listing reviews, or regular search results. On the other hand, it also means that there will be more chances to end up losing potential clients from referrals and the like. Here’s the scenario: Their friends suggested you, but you have a few previous negative reviews that pop up when your website is searched. The question now is: do the prospective customers really want to consider hiring you?
While SEO can help you bring in new prospects, it’s great to have various channels for increasing your customer base. This is the main reason why you have to consider integral Internet branding and marketing. It is a strategy that should be employed if you want your law firm to excel. You want to be recognized as a top-notch provider of effective legal remedies and solutions, don’t you?
How to grow your law firm’s clientele or customer base
As demonstrated by the statistical data online, prospective clients will seek legal representation in a variety of ways. While referrals are valuable, having a strong internet persona is equally important. There are some pointers on how to find new customers for your business. Of course, you need a website where you can post regular blogs related to your legal niche.
In addition, you have to remember that 17 percent of those clients who may not have sought legal assistance through a referral used a lawyer’s website. Consider it your digital business card. You should also hire a professional web designerto design a well-built, engaging, fast, relevant, and visually appealing website for you. Following that, make certain that your website is kept up-to-date with current data and information.
Make yourself discoverable as a lawyer. Because links and referrals shouldn’t be the only means of gaining new customers, you must ensure that your internet presence is robust and strong. What you should do is invest time and money in good SEO. Be informed that it can mean the difference between your website appearing on page one of Google or not, and once you achieve that coveted position (page one ranking), you must work hard to keep it.
Making use of online marketing is a powerful technique. Money talks, even if you’re doing everything right for your company’s online presence organically. Using online marketing to your advantage is a clever way of ensuring that you can compete with the big law firms. Working with a digital marketing company to manage and solidify your online presence through digital marketing is a smart move. It is a wise investment, to say the least.
Concentrate on content marketing as it works wonders.
We already mentioned how important it is to keep your law business website up-to-date, but what can you put on it? Here, marketing strategy is your golden technique. But what exactly is digital marketing? Why should you care about it?
In a nutshell, digital marketing and advertising is an effective marketing approach centered on the creation and distribution of valuable, impactful, and relevant content. If you do this continuously, you will be able to attract, lure, and retain a certain audience, and this target audience will be converted into clients. You must write informative, relevant, and timely blog articles and publish them on your website in order to differentiate yourself from the competition and build a robust presence online. Then, share those blogs on your social media channels after their publication.
