When you are selling online, you want to be able to advertise your products and know that people want to buy them. The chances are that you are going to make the effort to put everything onto your online store and if that’s the case, you want people to actually buy from you. This means that you want them to click on your products and buy them and one of the worst things that you could deal with in this case is abandoned carts.
You might have done it yourself: loaded a cart on an online shopping site and then changed your mind. That’s abandoning your cart, and it’s something that you can prevent from happening by convincing your visitors to become paying customers who can see through the purchase. By setting up abandoned cart emails to remind your customers that they have started to ship with you, you can then help them to finish the purchase. As a seller, you are going to have a huge range of products out there and you want them to sell. So, here are some of the ways that your visitors can become real customers who don’t abandon their carts!
- Make your products and services clear. Paying someone to write your product descriptions is one of the smartest things that you can do here. You want them to be clear and concise and you want to make sure that people feel like they can benefit from those descriptions. There’s no use in having descriptions that are too vague and don’t explain exactly what your products can do.
- Offer more. People love a freebie, so show that you are offering more by telling your customers that they get a discount with every purchase, or they get a free box of samples. You can provide something more than is expected and appeal to your audience, no matter who they are.
- Add pop ups. For that moment when your customers try to leave a website, have a popup displayed on the screen to remind them that they have a cart, and ask them if they are sure that they want to leave the site. Make sure that you are clear that you don’t want them to leave, and you can do that with those followed up abandoned cart emails.
- Make the terms and conditions clear. Your website needs to be clear in all of its information, and your customers have to be as informed as possible about the rules of your site and how things work. Show them your policies on refunds and show them that you are the type of business who listens to its customers. That’s a great way to convince people to stay and buy rather than abandon and go!
- Be present on social media. Linking your website to your social media pages is just good sense in today’s digital world, and you should think about being as present as possible on social media, so that you can connect better with your customers no matter what.
