"I Didn't Know MarTech Could Do That"

I love me some Travis Wright, CMO/CTO at CCP Digital, especially when he keynotes (and blows my mind) at the MarTech Conference in Boston.

Travis started by saying, “if you don’t use MarTech, you will get left behind,” and do what Wayne Gretzky says “go where the puck is headed.”

With over 5,000 technologies just in the MarTech space, it can be overwhelming and confusing. So how do we predict the future? By looking at the disruptive technologies:

MarTech Emerging Technology

Blockchain in Marketing? Yes, and the field is wide open.

Travis then fired through emerging technologies, trends and tools. Out of the 2,651 companies and +$200 billion in investments in the MarTech landscape, these are the “unicorns”:

Ghostery

@ghostery

The largest tracker database on the internet, and constantly growing.
Proprietary library of over 4,500 scripts and other tracking technologies from over 2,200 trackers.

Zemanta

@Zemanta

Programmatic-native content marketing.

DistilledODN

@distilled

A/B testing for a scientific approach to SEO.

Stackla

@stackla

Intelligent and scalable UGC platform.

Netra

@netrainc

Understand how customers are engaging with your brand or category on social media to improve targeting.

Cloudinary

@cloudinary

Dynamic content optimization for behavioural retargeting, email personalization, interactive widgets

Likehood

@likelihd

All the creative content you need, when you need it.

Influential

@influential_co

The only influencer platform that matches brands with social media influencers, based on deep data enriched by IBM Watson^TM.

Affinio

@affinio

Reveals hidden audience insights at scale

Node

@nodeio

Uses the web as a database to make sense of people, brands, and products.
Analyzes the core attributes of the people and companies you’ve had the most success selling to.
Generates ideal customer profiles.

Nudge

@nudgeai

Social insights and relationship analytics for account-based selling.

Nimble

@nimble

Everything you need in a CRM to grow your business without the work
Automatically updates itself with relevant prospect and customer information from dozens of data sources.

Phrasee

@phrasee

Language optimization software that gives you human sounding, machine-optimized email marketing language.

Adworthy

@adworthy

Generate the right ROI and insights, by using the right words.

Pathmatics

@pathmatics

Transparency of digital advertising.

Tray

@Tray

Automate complex processes through a powerful, yet simple platform, and connect entire cloud software stacks thanks to APIs.

Knowsis

@knowsis

Social intelligence for capital markets

Gnosis

@gnosis

A permissionless and decentralized platform built on Ethereum, that aggregates relevant information from both human and AI agents into one number.

Santiment

@santiment

A regular stream of curated market news and insights, with updates on blockchain, trends and sentiment.
All in easy-to-grasp newsletters, articles, and reports, and aggregated from across the web.

“I Didn’t Know MarTech Could Do That”