Monday, December 23, 2024
spot_img

MarTech: How Technology Will Revolutionize Marketing

Last updated on August 17th, 2017 at 11:28 am

Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes.

Let’s start with a definition. MarTech is blending data with content delivery.

In a global survey of 3500 marketers, Salesforce found:

  • 51% are using some level of AI
  • 59% use SMS
  • Email remains the biggest conversion opportunity. As Sean says, “for real.”
  • 34% invest in channels now that they didn’t know about just 5 years ago

There are 5 growth areas of MarTech:

 

  1. Recommendation Engine

Companies can learn from the examples set by Amazon and Netflix. You see “recommended for you”, or “frequently bought together”.

These engines predict user preferences and deliver a hyper-personalized user experience based on likes/dislikes. Time spent increases through discoverability, which of course has a positive effect on conversions.

 

  1. Data Visualization

We process information better when it’s in visual form, and when it’s in digestible chunks, than in text alone. We need data scientists, to help see the patterns, whether it be charts, graphs, maps or graphic elements. This makes it easier to make decisions based on the data.

martech
Source: Spotify Community
  1. Augmented Reality

Augmented Reality (AR) offers a much wider array of possibilities than Virtual Reality (VR) for a few reasons:

  • It is mobile-first technology
  • A headset is not required
  • Implementation with existing campaigns is much easier

All this while keeping users engaged with a native app.

 

  1. Chatbots

Messenger apps, or other chatbots, are a fantastic way to elevate engagement with, and service to, your customers.

martech
Source: CNBC
  1. Content Generation Technology

There are platforms that will create curated content, but this is still virgin technology so “buyer beware”.

martech AI
Source: Wibbitz

Top Articles

Weekly Summary of Our Top Articles

    We won't send you spam. Unsubscribe at any time.

    Featured

    How to Keep Your Customers Happy Round the Clock

    Pexels - CCO Licence Keeping your customers happy is no...

    Combating Counterfeits: Open Commerce Platforms Redefine Brand Integrity in Digital Marketplaces 

    By Justin Floyd, Founder and CEO, RedCloud Technologies In an increasingly...

    Building a Business on Your Own Terms

    Fatima Zaidi is the CEO and Founder of Quill...

    Maximizing Business Efficiency: The Role of IT Consultancy in Glasgow

    In today’s rapidly evolving business landscape, technology plays an...

    How Charities Can Manage Enormous Public Money Dumps

    Pexels - CC0 License Charities and nonprofits are critical for...
    B2BNN Newsdesk
    B2BNN Newsdeskhttps://www.b2bnn.com
    We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.