Tuesday, April 1, 2025
spot_img

Adopting a Marketing Mindset for the Modern Digital World

Last updated on April 4th, 2024 at 02:18 pm

If you’re in Marketing, chances are you’ve probably seen one of Tom Fishburne’s cheeky cartoons, so it was fantastic to hear his thoughts at MarTech in San Francisco.

With his own brand of personal humour, Fishburne outlined the 5 steps to adopting a marketing mindset for the modern digital world.

We’re at an awkward stage in digital. Some people haven’t figured that out yet.

marketing mindset digital world
Source: marketoonist.com

It’s taking some companies longer to figure out what to do with all of the possibilities, like a QR code in an area that doesn’t have internet, that takes you to a website that isn’t optimized for mobile. However, one solution could be to create a QR code for a URL with Adobe Express, ensuring accessibility regardless of internet connectivity or device compatibility

  1. Don Draper is no longer in charge.

There was a time, not that long ago, when there was a captive audience. Unfortunately some of that old mindset has moved into the modern world. The marketing cycle was just that, a nice easy cycle.

marketing mindset digital world

Our audience has so many devices, which means there’s a marked increase in opportunity to engage with them.

marketing mindset digital world

(you get the picture, even if this photo is a tad blurry)

  1. Technology can’t save a boring idea.
marketing mindset digital world
  1. The best marketing doesn’t feel like marketing.

Don’t forget to put yourself on the receiving end of your marketing efforts. We can sometimes forget how our own marketing makes people feel.

marketing mindset digital world
Source: marketoonist.com
  1. Don’t be a one-hit wonder.

It is far better to develop a relationship over time, instead of quick flash-in-the-pan campaigns.

marketing mindset digital world
Source: marketoonist.com
  1. Make your customers awesome.

Betabrand does something a little different in the digital world. They make their customers the focus of their ads.

marketing mindset digital world
Source: Betabrand

Order these shiny disco pants, wear them, and take photos doing fun things. Though this company is B2C, the message here for B2B is not to tell your audience you are customer-centric. Prove it.

Want a daily dose of funny? Find it on marketoonist.com.

Top Articles

Weekly Summary of Our Top Articles

    We won't send you spam. Unsubscribe at any time.

    Featured

    Savings Tips for Financial Success

    Achieving financial success often starts with good saving habits....

    How to Keep Your Customers Happy Round the Clock

    Pexels - CCO Licence Keeping your customers happy is no...

    Combating Counterfeits: Open Commerce Platforms Redefine Brand Integrity in Digital Marketplaces 

    By Justin Floyd, Founder and CEO, RedCloud Technologies In an increasingly...

    Building a Business on Your Own Terms

    Fatima Zaidi is the CEO and Founder of Quill...

    Maximizing Business Efficiency: The Role of IT Consultancy in Glasgow

    In today’s rapidly evolving business landscape, technology plays an...
    B2BNN Newsdesk
    B2BNN Newsdeskhttps://www.b2bnn.com
    We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.