A roundup of this week’s mergers and acquisitions in B2B…
***
Oranj has completed its acquisition of a majority interest in TradeWarrior Software, a provider of institutional-grade investment rebalancing and model management software for financial advisers. The merger will provide independent RIAs, broker-dealers, and enterprises with the opportunity to offer state-of-the-art rebalancing functionality for advisers and their clients as part of the Oranj digital advice platform. Deal terms were not disclosed.
***
Oracle announced that it has signed an agreement to acquire Moat, a fast-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.
***
Optimizely, a world leading Experimentation Platform, announced it has acquired Experiment Engine. Experiment Engine offers tools and services that help teams manage their experimentation programs.
***
ClearCare, a market leading SaaS and mobile platform for home care agencies, announced the acquisition of HomeTrak, a pioneer in private duty home care software solutions.
***
Marketo, Inc., a leading provider of engagement marketing software and solutions, announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. ToutApp provides sales teams with sales campaign, content management, and analytics software to engage prospective customers in a personalized way to drive revenue growth.
***
Syntax Systems, a leading provider of cloud managed ERP services, announced the acquisition of Core Services Corporation. The acquisition was financed with equity provided by NOVACAP with participation from Private Advisors and Northleaf Capital, and members of the Syntax and Core Services management teams. Financial terms of the transaction were not disclosed.
