Last updated on December 13th, 2015 at 11:26 pm

Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media.

Wondering where you should invest your marketing dollars next year? We’ve got you covered. You’ll also learn about the biggest trends in B2B data, five mistakes you may be making on Facebook, and the lessons B2B marketers can learn from the fast-growing collaboration tool Slack and everyone’s favourite Saturday afternoon destination, IKEA.

We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

TRENDING TOPICS

B2B Marketing Lessons from Slack

We teamed up with @Marketo to #AskTheCMO of Slack about marketing strategies for growth https://t.co/DKa4lG5OB9 pic.twitter.com/wEYCMlym4D

— Mashable (@mashable) December 7, 2015

Valued at $2.8 billion a year before launching publicly, Slack is quickly becoming one of the biggest success stories in the tech world. In this Q&A with Mashable, Slack’s CMO Bill Macaitis speaks about the three biggest trends he sees for B2B marketing in the future, what he’s learned during his journey from B2C to B2B, the importance of the customer experience, and more.

Where B2B Marketers Should Invest in 2016 

Areas B2B marketers must invest in https://t.co/qZsKfiS7kw by @B2BCMO MT @NancyFessatidis @kathleenschaub @maggiecj pic.twitter.com/twHtmzbpBa — Tamara McCleary (@TamaraMcCleary) December 8, 2015

This post from Jon Russo on Forbes details two of the hottest areas that B2B marketers should be focusing on (and investing in) next year: people and data. As Jon points out, industry research has indicated that 25 percent of marketing roles today did not exist 10 years ago.

Finding the right people for the job—and keeping them—has always been an important issue for companies, but with the amount of change and rapid evolution in the industry, the war for talent is now more important than ever. Jon then goes into detail about why investing in data is also a top priority requiring attention from B2B marketers in 2016.

B2B Data Trends

5 Huge B2B Data Trends You Should Know https://t.co/x9ayHQlxN9 pic.twitter.com/qwZdFPm3l8

— Business 2 Community (@B2Community) December 7, 2015

We’ve got more data at our fingertips than ever before, and more ways to use it. In this post on Business 2 Community, John Coe covers five of the biggest data trends that will continue influencing the B2B world in the next year and those to come. He covers the fundamentals of big data, integrated databases, micro-segmentation and personalization, data analysis and analytics, as well as data-driven marketing and sales.

B2B Social Media Mistakes

5 Mistakes Every B2B Company Is Making On Facebook #B2BSM https://t.co/aCPhxaNsu4 pic.twitter.com/t4uSy35Nr8 — Social Media B2B (@smb2b) December 1, 2015

Do you use the Custom Audience feature on Facebook? Are your posts too sales-y? Have you been ignoring your metrics data? Michael Bird covers five mistakes on Social Media B2B that you may be making when it comes to Facebook and, most importantly, explains how to stop making them and start taking advantage of all that the platform has to offer B2B organizations.

TOP MEDIA

What B2B Marketers Can Learn From IKEA (Infographic)

Ever gone into IKEA to buy one thing, and left with an entire new living room? There’s no denying that any IKEA location is designed to keep you engaged, inspired, and in the mood to buy. LookBookHQ put together this fun infographic about what B2B marketers can learn from them about delivering compelling content and holding the attention of buyers.

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via David Silverberg

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How to get your content in front of the right audience Pulse Conference 2015: Moneyball’s Michael Lewis on business data, Box’s Dan Levin on a winning CSM The guide to knowing the right metrics for B2B landing page success Hashtag Team: Converting data into content, inside B2B marketing case studies