Instagram has added a carousel-like feature for advertisers, allowing users to scroll through multiple photos from one user by flipping through them horizontally.

At the end of the carousel in a sponsored post, Instagrammers can click on additional content or visit a website to learn more, as AdWeek explains.

“Until now, brands have mostly used the app as billboard space to flash ads as users scroll by. The carousel allows for sequential storytelling, developing a narrative over the course of multiple images. The carousel will only be offered on sponsored posts, not to everyday users or non-paying brands,” AdWeek adds.

There’s no word on when or if this feature will be rolled out to Instagram’s other 300 million-plus users.

See this feature in action via Instagram’s video below:

A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo.

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