Hashtag Team: B2B Success On Twitter, Big Data Startups Changing The Game

Last updated on March 15th, 2016 at 05:00 pm

Time for another round of the most shared and buzzworthy content about all things B2B on social media, carefully curated and brought to you by the Hashtag Team each week.

This week, we found some interesting ways that B2B content marketers could be undermining their own efforts, a B2B success story from Twitter, a webinar you’ll want to mark down in your calendar if you’re in sales, and more.

We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

TRENDING TOPICS

B2B Content Marketing Mistakes

Avoid These Common B2B Content Marketing Mistakes https://t.co/zxFMHFbVCu

— Harvard Biz Review (@HarvardBiz) February 12, 2016

This article from Harvard Business Review details the findings of a CEB study about B2B content marketing. From analyzing more than 5,000 B2B purchase participants across 12 industries, the study uncovered some surprising ways that content marketers may be undermining their own efforts. Before you create that next piece of thought leadership content, or decide to personalize your content for specific decision makers, read this article first. A B2B Twitter Success Story

Want to know how a B2B brand uses Twitter to reach customers? @zoom_us shows how it’s done: https://t.co/JQqT6hi28e pic.twitter.com/61K0szvtVd — Twitter Advertising (@TwitterAds) February 11, 2016

There’s no shortage of advice, strategies, and case studies for B2C brands looking to improve business via Twitter… but what about B2B?

This story showcases how B2B video conferencing service Zoom expanded its thought-leadership reach and attracted new customers using Twitter. If you’re looking to start making more of an impact on Twitter, this post will give you some actionable ideas to use in your next campaign.

Big Data and B2B Startups

How B2B #startups promote #bigdata for business growth, efficiency – Ventureburn https://t.co/GpimU0AJpY pic.twitter.com/8xNdNHePeg

— SimonPorter (@simonlporter) February 11, 2016

Big data is a big market these days. Investment in big data is expected to reach roughly $46 billion USD by 2018, according to analysis by Markets and Markets. This article on Ventureburn by Rohan Ayyar covers five companies making use of big data and helping other businesses improve their growth and productivity. The big takeaway? Major opportunities are still available for big data technologies to swoop in and disrupt the game.

TOP MEDIA

One of the most shared posts on social media this week was this Instagram post from entrepreneur Gary Vaynerchuk. A good reminder that the world of B2B may be focused on businesses, but it still revolves around humans.

If you are in the B2B space I am stunned by how many forget a human still makes the buying decision … B2b = business to business and B2C is business to consumer … Very different .. Yet basically the same #HumansMakeTheCalls … So many that say that all this new social stuff isn’t for them because they are in b2b please step back and think for a few minutes

A photo posted by – Snapchat : GaryVee (@garyvee) on Feb 14, 2016 at 10:29am PST

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via pclimitedblog.com